“Big Brother” Places First in Adults 18-49 and Adults 18-34
CBS Wins Thursday in Viewers and Key Demos
The premiere of the 12th edition of BIG BROTHER posted gains in viewers and key demographics compared to last summer’s premiere, leading CBS to a nightly win in all key ratings categories, according to Nielsen live plus same day ratings for Thursday, July 8.
BIG BROTHER (P) (4.4/08, 7.35m) was first in adults 18-49 (2.5/09) and adults 18-34 (2.2/08), finishing second in both viewers (7.35m) and adults 25-54 (2.9/09, -0.1 behind ABC). Compared to BIG BROTHER 11, Thursday’s premiere (on the same night last year), CBS was up +4% in adults 25-54 (from 2.8/09), +9% in adults 18-49 (from 2.3/08), +22% in adults 18-34 (from 1.8/07) and added +750,000 viewers (from 6.60m, +11%).
BIG BROTHER notched its best premiere in viewers since “Big Brother 8” (July 5, 2007), best in adults 18-49 and adults 25-54 ratings since “Big Brother 9” (February 12, 2008) and best adults 18-34 delivery since “Big Brother 7” (July 6, 2006).
For the night, CBS was first in households (4.9/09), viewers (7.53m), adults 25-54 (2.4/07) and adults 18-49 (1.8/06).