3000 REASONS TO CELEBRATE “THE VIEW,” LIVE, SEPTEMBER 23 ON ABC

Tina Fey, Award-Winning Writer and Creator of “SNL” Parodies of “The View,” Is the Featured Guest

CRUMBS Bake Shop Has Created the Official “3000th Show” Signature Size Cupcake to Be Sold
At All Locations and Online Beginning September 23 to Coincide with its On-Air Debut
THE COUNTDOWN IS ON. . . . .

In just seven days the festivities begin on ABC’s “The View.” Undeniably one of daytime television’s most popular and most talked-about programs, “The View” will celebrate its 3000th show, live, THURSDAY, SEPTEMBER 23 (11:00 a.m.-12:00 noon, ET). Award-winning writer, producer, actress and comedienne Tina Fey (“30 Rock”) is the show’s featured guest. Fey helped popularize “The View” through a series of entertaining parodies she created during her tenure as head writer of “SNL.”

Nothing is off limits during this one-hour celebration reflecting upon the show’s inception, and featuring a spectacular on-air video retrospective set to include memorable moments, unforgettable guests, show “firsts,” all the past and present co-hosts, the hottest topics, fashions and trends of 1997 (the year “The View” premiered) and the show’s “worst” moments and segments (anyone recall the “Pizza Dance?”), according to show producers and staff. The hour also includes “surprise” guests, a moving “In Memoriam” tribute, one big ticket audience giveaway and the official unveiling of the CRUMBS Bake Shop official “3000th Show” signature size cupcake that will be sold at all CRUMBS locations as well as online (www.crumbs.com) beginning September 23 to coincide with its on-air debut during the 3000th Show.

Scheduled guests for the week of Sept. 20-24 are as follows (subject to change):

MONDAY, SEPT. 20 – “Red, White & View,” the show’s campaign committed to political guests and discussions welcomes former President Jimmy Carter (author, White House Diary).

TUESDAY, SEPT. 21 – Sigourney Weaver (“You Again”); Tori Spelling (author, Presenting Tallulah).

WEDNESDAY, SEPT. 22 – Nathan Lane (ABC’s “Modern Family”); Rob Morrow (“The Whole Truth”).

THURSDAY, SEPT. 23 – “The View” 3000th Show; Tina Fey (“30 Rock”); surprise giveaway and guests; video montage of the past 13 seasons; CRUMBS Bake Shop unveils their official “3000th Show” signature size cupcake to be sold at all CRUMBS Bake Shop locations as well as online.

FRIDAY, SEPT. 24 – Teri Hatcher (ABC’s “Desperate Housewives”); “‘The View’: Fashion Friday” showcases affordable looks available at Macy’s; Michael Eisner (author, Working Together); Jordan E. Goodman.

“The View” features Daytime Emmy Award-winning hosts Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. “The View,” broadcast in HDTV and produced in 2-channel stereo sound, is now available to watch online daily at 4:00 p.m., ET/1:00 p.m., PT on the ABC Digital Full Episode Player at ABC.com. “The View” is

produced by ABC Daytime and Ms. Walters’ Barwall Productions, with Ms. Walters serving as executive producer along with Bill Geddie, who also serves as executive producer for “The Barbara Walters Specials.” “The View” is directed by Mark Gentile. For breaking news and updated videos follow “The View” (@theviewtv) and hosts Barbara Walters (@BarbaraJWalters), Joy Behar (@JoyVBehar), Elisabeth Hasselbeck (@ehasselbeck) and Sherri Shepherd (@SherriEShepherd) on Twitter.(tm)

CRUMBS Bake Shop first opened its doors in March of 2003 on Manhattan’s Upper West Side by Mia & Jason Bauer, and since has expanded from NY to CA, CT and NJ and will soon launch in Washington DC and Chicago. The menu offers an irresistible blend of comfort-oriented classics and elegant baked goods, but the specialty of the house is the CRUMBS Signature size cupcakes! With more than 50 varieties baked fresh daily, using only natural ingredients, and a new cupcake of the week every Monday, each CRUMBS Bake Shop is an oasis of wall to wall deliciousness. And now with the launch of crumbs.com, you can enjoy your favorite CRUMBS treats in the comfort of your own home. Delivered straight to your front door, perfect for any occasion, without needing an occasion at all.

Editors please note: “3000th Show” stills of “The View” hosts are available at ABC’s media website, www.abcmedianet.com, keyword: theview.